Pop/Sketch [ January 2002 ]

DLa #011 During our many casual efforts to market and distribute the Dead Letter Art zine, we were continually displaced and outsold by anything with a sexy cover, popular name, or shiny wrapper. Throw a half-naked woman on the cover, and you could sell an issue full of used toilet paper. Although this pop-media marketing technique has always been something that deeply disgusts our creative sensibilities, we decided to get in on the action and give the high-gloss pop theme a try. Thus, DLa 11's "pop/sketch" theme serves up a dumpster full of unfinished sketches and abandoned ideas all wrapped up in an uber-fresh, pop-funk, dope-stylin' cherry-gloss package. Boost your ego with a ultra-slick Contents Page, Splash Page, and Tarot Card. And that's not all — if you act now, we'll include special guest artist Carlen Best absolutely free! Still not convinced? Check out this crazy-cool soundbite from the Werdz Page:

…you hold in your filthy, greedy hands the epitome of modern culture. you read these catch-phrase sound bites. but what do they mean? why have they been written this way? the cover. the packaging. the gloss. the hook. all those fancy symbols. the meticulous orchestration of every detail of every page of every image of every letter. it's super-shine, baby…